Full Job Description
Are You Ready to Make an Impact as a Digital Content Strategist?
Join us in sunny Las Cruces, New Mexico, where opportunity meets innovation! At Amazon, one of the world’s largest and most customer-centric companies, we are on the lookout for a passionate Digital Content Strategist to elevate our digital presence and engage our diverse customer base. Whether you are an experienced content creator or an innovative strategist looking for your next challenge, we want to hear from you!
About Amazon
Amazon is a global leader in e-commerce and cloud computing, committed to delivering the best products and services to our customers. Our holistic approach to business not only involves selling products but also includes creating an engaging digital experience and leveraging technology to solve real-world problems. In Las Cruces, we foster a dynamic environment where creativity and strategic thinking are at the heart of everything we do.
Position Summary
The Digital Content Strategist will play a pivotal role within our marketing team, bridging the gap between creative ideas and effective digital communications. You will leverage your extensive knowledge in digital marketing and content strategy to maximize engagement through targeted campaigns, analytics-driven decisions, and superior content quality.
Your Responsibilities
- Develop and implement comprehensive digital content strategies that align with brand objectives and resonate with our target audience.
- Create, curate, and manage high-quality content across various platforms, including websites, social media, email newsletters, and digital advertising.
- Utilize analytics tools to monitor and analyze campaign performance, customer engagement, and content effectiveness, adjusting strategies as necessary.
- Collaborate with cross-functional teams, including design, SEO, and social media, to ensure a cohesive and effective digital presence.
- Conduct competitor research and market analysis to keep content fresh, relevant, and competitive in the marketplace.
- Lead brainstorming sessions to develop creative concepts and innovative content ideas that captivate our audience.
- Develop and maintain an editorial calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Manage relationships with external content producers, graphic designers, and video specialists when necessary, ensuring consistency in branding and messaging.
- Stay informed of emerging trends in digital marketing and content creation, applying insights to continually improve strategies.
Qualifications
The ideal candidate for the Digital Content Strategist position at Amazon will possess a unique blend of creativity, analytical skills, and a strategic mindset. Qualifications include:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in digital content strategy, digital marketing, or a closely related field.
- Proficiency with content management systems (CMS), Google Analytics, SEO principles, and social media platforms.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Strong project management skills, with the ability to prioritize and handle multiple tasks simultaneously.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams.
- Experience with HTML, CSS, and basic graphic design principles is a plus.
- Passion for emerging digital trends and a desire to innovate.
What We Offer
At Amazon, we believe that our employees are the backbone of our success. We offer a comprehensive benefits package including:
- Competitive salary and performance bonuses.
- Health, dental, and vision insurance.
- Flexible working hours and the possibility of remote work.
- Professional development opportunities, including training and certifications.
- A vibrant workplace culture that encourages innovation and collaboration.
- Generous vacation and leave policies to promote work-life balance.
- Employee discounts on products and services.
Why Las Cruces?
Las Cruces, known for its rich culture, friendly people, and stunning natural beauty, is more than just a place to work—it's a place to call home. Nestled near the Organ Mountains and surrounded by breathtaking landscapes, you’ll find a diverse range of activities, from hiking and skiing to exploring local art and historic sites. Enjoy a cost of living that’s lower than the national average, along with year-round sunshine and a vibrant community atmosphere.
Join Us!
If you’re excited about the opportunity to elevate our digital strategy at Amazon as a Digital Content Strategist, we encourage you to apply. Bring your creativity and strategic thinking to a company where your contributions matter. Join us in shaping the digital experience for millions of customers!
How to Apply
To apply for this position, please submit your resume and a cover letter detailing your relevant experience and why you believe you would be a great fit for the role. We are excited to see how you could help Amazon connect with its audience in exciting new ways!
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.